Customer Relationship Management

The only CRM designed for R3

Recruit, retain, and reactivate outdoors enthusiasts. Increase participation and deepen your agency’s relevance with a rich customer database and marketing tools that are powerful but easy to use. Make informed decisions about what to do next to grow participation based on insights about what’s working — and what isn’t.

An infographic shows how PayIt Outdoors brings multiple systems into one, including CRM, mobile engagement, law enforcement, boats and OHRVs, volunteers and events, burn permits, and outdoors licensing and permitting.
A rendering of a campaign dashboard with data points that can be seen by agency staff.

Powerful, proven marketing tools. And a team that’s got your back.

Your team is passionate about conservation – not building email campaigns. So we built the CRM to make it easy to run automated campaigns without sacrificing relevance or personalization. And our team of conservation marketing experts works with you. Together, we’ll design and test campaigns, set them to run automatically, and optimize them to improve performance.

Connect with your customers with messages that resonate.

Every person is unique. Our CRM stores all of your customer and volunteer data, so that you can personalize marketing campaigns the most effective way – according to their preferences and interests. Things like license purchases, channel usage, harvest reports, event participation, and survey responses are all in one place. From there, you can easily group customers into segments to create the right messages and time outreach effectively.

The Michigan DNR had 21,000 transactions leading up to the opener of their firearm season in 2022.
An overview dashboard of reports shows agencies how their R3 initiatives are performing.

Get a birds-eye view of the R3 landscape – or put campaigns under a microscope.

Our out-of-the-box dashboards make it easy for non-technical team members to monitor progress towards R3 and other conservation initiatives, and provide an executive-level view to agency leadership. But that doesn’t mean our analytics are lightweight – we can configure dashboards to provide incredibly detailed information about what messages, timing, and formats are most effective. Track responses from first click to final purchase – and optimize campaigns and adjust messaging on the fly.

Cast a wide net and grow participation.

Find new ways to recruit and retain hunters and anglers via event and licensing data. Discover opportunities to expand land access. Ensure continued opportunities for aging and underrepresented customers to enjoy the outdoors. Connect with different groups of customers in their preferred languages and with their preferred communication frequency.

The Ohio Division of Wildlife reactivated more than 13,000 license holders, generating more than $365 in revenue through a lapsed angler reactivation campaign in 2023.
Samantha Pedder VP, Outdoors Marketing

“We care about growing participation and serving constituents as much as you do.”


“Our team will help you build the campaigns you need to support R3 and relevancy – and then find new opportunities to expand participation further. And because we work with so many different agencies, we leverage those insights to improve our work and highlight successes – and opportunities to improve – to the larger R3 community.”

Ready to blow past your R3 goals? See the CRM in action.