Our Adoption Marketing team helps ensure your residents

Get it. Use it. Love it.

3 five-star review cards say that the system is so user friendly, that it is fast and easy to navigate, and that it was easy and preferred over paying at a bank.

Let us do the heavy lifting when it comes to resident adoption

Unlike a typical vendor, PayIt takes an active role in getting your residents to use our platform. From creating an outreach strategy to designing marketing assets, PayIt takes the hard work off your plate.

The PayIt Adoption Marketing team will:

Build marketing campaigns to get residents to go digital

Find low-effort, low-cost ways
to drive adoption

Grow adoption and usage
year after year

The City of Grand Rapids used PayIt to realize a…

increase in online revenue collection
annual online revenue collection
reduction in mailed checks

I’m an early adopter, but it doesn’t stop there. Strategic partnerships like this are rare. They are based on groups of people with a common culture and values. They solve extraordinary challenges – and have helped shape my thinking as to customer engagement.

John Globensky
City of Grand Rapids, Michigan

Get residents to go digital.

It’s more efficient to serve residents digitally.
But you can’t just introduce a new solution and expect your community to magically adopt it.

You need to get the word out.

With PayIt, you’ll have a team of marketing experts using proven playbooks to spread the word throughout your community. So your residents adopt PayIt as their go-to way of doing business with your agency.

Our Adoption Marketing team can create and execute your:

Brand design

Social media posts

QR code bill inserts

Web banners

Print ads

311 hold messages

Campaign strategy

Email campaigns

Direct mail campaigns

Event marketing collateral

SEO strategies

And much more

And since most government agencies don’t have marketing experts or big advertising budgets, we can always use low-lift, low-cost ways to spread the word, like email campaigns and QR code bill inserts.

On the first day of property tax season, we sent an email we had created with help from their team. That email had a 61.5% open rate, which was way higher than what we were used to, and helped us collect almost $6 million in revenue in one day.

Whitney Miller
Chief Deputy County Counselor
Jackson County, Missouri

“No one else does this.”

“Most vendors leave it up to their clients to figure out how to help customers adopt digital channels. But government agencies are too busy serving their communities to focus on promoting digital services. PayIt is the only partner that actually solves this piece of the puzzle for them.”

Kelly Davis-Felner Chief Marketing Officer

Find out if PayIt is right for your community

Get answers to all your questions about PayIt.