Eastern Band of Cherokee Indians and PayIt Launch New Fish Licensing System

Kansas City, Missouri, April 10, 2024PayIt, the leader in digital customer experience solutions with integrated payments for state, local, and provincial governments, is pleased to announce that it has been selected by the Eastern Band of Cherokee Indians (EBCI) to deliver a new digital fish licensing system for Cherokee, North Carolina. Fish Cherokee, launched on March 20, 2024, uses PayIt’s Outdoors platform to deliver a more modern, convenient user experience and enhanced functionality for EBCI license management.

“The upgraded Fish Cherokee prioritizes convenience and ease-of-use for anglers, allowing them to register a sportsman number and purchase fishing permits from anywhere,” said Paula Price, natural resources program coordinator at EBCI. “We are confident the new system will make it easier to access a tribal fishing permit that will allow anglers of all ages to fish within our beautiful freestone waters on the Qualla Boundary.”

Anglers will be able to easily purchase fishing permits through the online system or in-person through retailers using PayIt Outdoors point of service (POS) equipment. Along with more convenience and an improved user experience, Fish Cherokee also provides EBCI staff with a robust admin platform that will make it easier to administer the tribe’s fishing opportunities.

EBCI initially selected Sovereign Sportsman Solutions (acquired by PayIt in 2023) to launch its first online licensing system in 2014. The newly launched PayIt Outdoors system replaces the original Fish Cherokee system, building on a decade-long relationship and further improving the experience for anglers and EBCI staff alike.

“We’re very happy to continue working with the EBCI team and to deliver our next-generation licensing platform and forthcoming mobile application so they can extend an even better experience to their customers,” said Chris Willard, General Manager, Outdoors for PayIt. “Over the years, we’ve seen first-hand how they prioritize the conservation of their natural resources, and we’re proud to be a continued partner as they work towards their mission.”

The updated Fish Cherokee platform is now available online, and a mobile application will be rolled out later in the year.

Learn more about PayIt’s Outdoors platform here.


About PayIt

PayIt enables state and local government agencies to deliver a great resident payments experience that accelerates the shift to digital. Agencies choose PayIt to better achieve their mission through improved operational efficiency, customer support, and resident satisfaction. Our solutions span property tax, courts, utilities, DMV, outdoors, and more. PayIt provides a single resident profile across agencies and jurisdictions, integrates into back-office and adjacent systems, and our team helps clients drive adoption of digital channels. Serving more than 100 million residents in North America, we have received awards from Fast Company and StateScoop, and have been listed in the GovTech 100 for 8 years and counting.

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