Get residents excited about your new government platform
More users, faster time to adoption
We’ve helped agencies around the country get more than 80 million constituents to use their PayIt platforms. A well-crafted, efficiently managed marketing program can help you see a quicker ROI on your new government technology. The PayIt marketing team will help you optimize your messaging based on our experience in rolling out digital solutions for local and state agencies.
Our GovTech marketing expertise, your local market knowledge
Working with your marketing and PR, our experienced digital marketing team names options for creative messaging and strategies to build public awareness about your new digital services — all tailored to your local or regional constituents’ habits, needs and preferred ways of communicating.
Rapid campaign creation and planning
Our marketers have helped county, city and state agencies across the country to build and roll out effective government marketing campaigns to promote PayIt tolling, utility, property tax, DMV and other payment solutions. We’re happy to offer expertise in digital services and electronic payments for government offices.
Reach citizens where they are
Most citizens spend more than two hours a day on social media. We’ll help you reach them with digital marketing, social media and email campaigns designed for maximum impact.
Print, mail and in-office assets
We have your offline marketing campaigns covered, too. With support for direct-mail messaging and printed in-office collateral, visitors will know they can skip the line next time.
Communication and public relations
PayIt’s GovTech marketing team can also support your outreach to the media with press releases, interview opportunities and strategic guidance.
We'll build a digital marketing team structure
Our one government vision is to build better relationships between public services and people with a user-friendly app — that goes for marketing your new solution, too. Set up a discovery call and we’ll talk about your government marketing needs and how our team can support your initiatives of digital transformation in the public sector.