Meet customers where they are (and they’re on TikTok): Marketing experts urge startups to invest in brand building

In a panel for Startland News, our Vice President of Revenue and Business Operations, Jack Laskowitz, shared the importance of not assuming a one-size-fits-all approach — instead, experiment and do research to find out what channels and tactics will truly impact your audience. “I implore you to spend time really understanding how what you’re providing, or intending to provide, will impact somebody on the emotional side more than anything. See the full article recapping the panel at Startland News.